In an earlier blog post, I made the claim that Chipotle is the only fast food company talking about their efforts to source local produce, promote sustainable farming, etc. Once again, I have spoken too soon.
In my defense, this is a technicality.
There you have it, folks. McDonald’s making a vague, implicit reference that at one point in time, their fries were originally potatoes at a farm*.
I think the best analysis of this commercial comes from Linda Huehnergarth, New York State Healthy Eating and Physical Activity Alliance, who tweeted: “Farm to factory to fork is more accurate.”
That about sums it up.
*This might also just be some enormous potato storage warehouse/factory.
The Policies and Politics of Food Campaigns 