Posts Tagged ‘chipotle’

Best practices for fast food?

Is the title of this blog post an oxymoron? Is it even possible?

I never envisioned myself writing a blog post praising the practices of a fast food institution, but I was just sent a very informative,  excellently produced (and quite adorable, if I might add) video about some of Chipotle’s sourcing practices. The Mexican food chain’s slogan is “Food With Integrity” and while this first made me chuckle a bit,  this video demonstrates that Chipotle is actually serious about this claim of integrity. Check it out:

 

Fascinated by this video, I went to the Chipotle website to learn more about the policies they have in place to, as the sign reads at the end of the video, “Cultivate a Better World.” Here’s what I found:

It means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value. It means that we support and sustain family farmers who respect the land and the animals in their care. It means that whenever possible we use meat from animals raised without the use of antibiotics or added hormones. And it means that we source organic and local produce when practical. And that we use dairy from cows raised without the use of synthetic hormones. (via Chipotle)

Critics may dismiss these claims by arguing that, at the end of the day, this is still fast food, and that the food they serve can be very high in calories. This is a valid point. However, I have to commend Chipotle for paying attention to these important issues and working to incorporate them into the food they serve. They seem to be the only fast food restaurant having this conversation today. These sorts of policies are the ones that make food safer, healthier, and tastier.

And as for the politics? If you ask me, these practices are worthy of some well-deserved publicity. See above.

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