Posts Tagged ‘mcdonalds’

Best practices for fast food? Epilogue

In an earlier blog post, I made the claim that Chipotle is the only fast food company talking about their efforts to  source local produce,  promote sustainable farming, etc. Once again, I have spoken too soon.

In my defense, this is a technicality.

There you have it, folks. McDonald’s making a vague, implicit reference that at one point in time, their fries were originally potatoes at a farm*.

I think the best analysis of this commercial comes from Linda Huehnergarth, New York State Healthy Eating and Physical Activity Alliance, who tweeted: “Farm to factory to fork is more accurate.”

That about sums it up.

*This might also just be some enormous potato storage warehouse/factory.

The Dark Side of Food Campaigns, Part 3

So after talking about how big beverage corporations have been targeting their marketing campaigns towards young people, and discussing how the Bloomberg administration has been using an advertising campaign to combat overconsumption of these sugary beverages, I think it’s worth examining a more recent battle of food campaigns. The issue/mini case study at hand: calorie counts. Continue reading